Place chosen : Alamanda Putrajaya
Targeted Social Group : Community
Definition :
Social Group
In the social sciences a social group can be defined as two or more humans who interact with one another, share similar characteristics and collectively have a sense of unity. By this definition, a society can be viewed as a large group, though most social groups are considerably smaller.
Comunnity
A community is a group of people with a commonality or sometimes a complex net of overlapping commonalities, often–but not always–in proximity with one another with some degree of continuity over time.
http://en.wikipedia.org/wiki/Social_group - 27/10/2011
Based on my observation above we can see a group of people or in my case a community that always go to shopping mall and their always use this escalator to go to other level in this shopping centre. We can see a crowd of people gathering around this are to use this escalator to move up and down to places that they want to go.
In my study and experience i can conclude that shopping mall is a place for a community like them and mostly community around the world to gather and to do something once in awhile and they gather in a place that they feel comfortable like Alamanda Putrajaya.
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